I was listening to an Educause podcast from the Educause Learning Initiative or ELI2007 conference which was a recording of Carl Berger’s, The Millennial Instructor presentation. In it he used a phrase that hits the nail on the head when it comes to providing tech support or edtech training in today’s world.

WINWINI or What I Need, When I Need It

I like the Win-Win fit and the extra “I” at the end points out the personal touch.

I’ve always had a problem with the term “Just In Time” training because it always seemed to give the impression that no prior thought had gone into the process beforehand. WINWINI on the other hand speaks to the growing trend of on-demand service. On-demand training, on-demand learning, on-demand entertainment – where the focus is on the individual. It is not to say that it is a selfish perspective rather one that acknowledges that in today’s fast paced and multi-channeled society, expectations on us are evolving and our support needs and personal expectations are following suit. The ability to get what you need when you need it – by knowing where to turn or who to turn to will become an increasingly valuable skill.

[tags]winwini, support, training, edtech[/tags]

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